Post by account_disabled on Dec 19, 2023 7:49:07 GMT
Businesses are the heart of every economy. Those that support the capital of a country. And for a business to stay afloat it needs a renowned brand that has a place in the market. Without a doubt, the brand drives competitiveness and positively impacts business performance. Although all this was already known. The brand is a key lever to enhance competitiveness and business growth. The problem is that no study supported it. Until now. The Forum of Renowned Spanish Brands, in collaboration with Summa Branding, has given a new twist to the brand context to demonstrate its importance.
Identify the variables that define brand orientation, as well as analyzing the correlation between brand orientation and business performance.In addition, it should be added that the study establishes Phone Number List the Brand Orientation index, reinforces its role and discovers in which business performance variables there is a greater correlation with brand orientation. And all this will be talked about on April 21 at 4:30 p.m. in a webinar organized by the Cooperation Brands Forum with MarketingDirecto.com. We will have the participation of Conrad Llorens, CEO Summa Branding; Pablo López, general director of the Forum of Renowned Spanish Brands; Carlos Yagüe.
Head of Communication and International Relations at ACESUR; Miguel Rodríguez, Head of Digital Marketing and Advertising at Telefónica; Marta Colomer, director of Institutional and Corporate Marketing of Idilia Foods; andTamara Pirojkova, Marketing Director of the Forum of Renowned Spanish Brands. Experts and guests will have the opportunity to share their ideas in a round table in which they will discuss the importance of the brand in business development. Tips will also be shared and the results of the study carried out by the Brand Forum and Summa Branding will be shown so that companies take into account a series of characteristics when betting on their brand.
Identify the variables that define brand orientation, as well as analyzing the correlation between brand orientation and business performance.In addition, it should be added that the study establishes Phone Number List the Brand Orientation index, reinforces its role and discovers in which business performance variables there is a greater correlation with brand orientation. And all this will be talked about on April 21 at 4:30 p.m. in a webinar organized by the Cooperation Brands Forum with MarketingDirecto.com. We will have the participation of Conrad Llorens, CEO Summa Branding; Pablo López, general director of the Forum of Renowned Spanish Brands; Carlos Yagüe.
Head of Communication and International Relations at ACESUR; Miguel Rodríguez, Head of Digital Marketing and Advertising at Telefónica; Marta Colomer, director of Institutional and Corporate Marketing of Idilia Foods; andTamara Pirojkova, Marketing Director of the Forum of Renowned Spanish Brands. Experts and guests will have the opportunity to share their ideas in a round table in which they will discuss the importance of the brand in business development. Tips will also be shared and the results of the study carried out by the Brand Forum and Summa Branding will be shown so that companies take into account a series of characteristics when betting on their brand.