Post by account_disabled on Dec 21, 2023 6:02:43 GMT
In the following lines, I will try to compare the advantages and disadvantages of two methods of promotion using banners. I will outline what each of these methods entails and try to find arguments for and against. Since I only work in the online environment, I will not write about general media planning, I will only be interested in the online marketing mix. It will be a comparison of the following two methods of promotion: 1) Purchase of graphic display advertising (banners) using the real-time bidding (RTB) system; 2) Direct purchase of banner advertising.
The article could therefore also be C Level Executive List called, for example, RTB as an alternative to the direct purchase of banner areas . Whether you are a big or a small company, banners are one of the important ways of your promotion in the online environment. I believe that here you will find interesting information or at least some food for thought. Finance Where to start? Best from the financial side of things. No matter what, money always comes first. I see the first disadvantage of blanket purchasing in the fact that the usual budget for these campaigns in our country ranges from tens to hundreds of thousands of CZK per campaign week, and these campaigns certainly do not last a week. Whereas the RTB ecosystem is more "democratic".
You don't have to be a large corporation to get your graphic advertisement on the prestigious and highly visited servers of the Czech Internet. And if you are a large corporation, you can use your budget much more effectively with RTB . You will get a better result for the same investment. CPT is actually lower in the vast majority of cases. But let's not get ahead of ourselves... Furthermore, what exactly are you paying the media agency for? Basically just for her size. Its size depends on how big a discount it has with individual publishers, and thus at what price it can sell you the pages. What do you pay for with RTB? For know-how, for agency capabilities. Figuratively speaking: how skillfully and quickly its specialists can "swim" in a pond full of other fish.
The article could therefore also be C Level Executive List called, for example, RTB as an alternative to the direct purchase of banner areas . Whether you are a big or a small company, banners are one of the important ways of your promotion in the online environment. I believe that here you will find interesting information or at least some food for thought. Finance Where to start? Best from the financial side of things. No matter what, money always comes first. I see the first disadvantage of blanket purchasing in the fact that the usual budget for these campaigns in our country ranges from tens to hundreds of thousands of CZK per campaign week, and these campaigns certainly do not last a week. Whereas the RTB ecosystem is more "democratic".
You don't have to be a large corporation to get your graphic advertisement on the prestigious and highly visited servers of the Czech Internet. And if you are a large corporation, you can use your budget much more effectively with RTB . You will get a better result for the same investment. CPT is actually lower in the vast majority of cases. But let's not get ahead of ourselves... Furthermore, what exactly are you paying the media agency for? Basically just for her size. Its size depends on how big a discount it has with individual publishers, and thus at what price it can sell you the pages. What do you pay for with RTB? For know-how, for agency capabilities. Figuratively speaking: how skillfully and quickly its specialists can "swim" in a pond full of other fish.