Post by account_disabled on Jan 22, 2024 7:35:11 GMT
We had to look for another solution. Since people rarely fill out personality related questionnaires directly. it was necessary to turn to alternative solutions. On the one hand. the previous questionnaires were disguised as funny personality tests similar ones can also be found on Hungarian Facebook . and Cambridge Analyitca bought a very serious amount of data. Not only factual factual demographic and geographic data. but also data related to attitude psychography and personality behavior . such as Acxiom or Experian. but they also bought data from other companies Nielsen. Infogroup. Datatrust. L . and then compared them with Facebook data.
These data were then aggregated in a large model. From Big Data to Industry Email List Smart Data As long as we only have millions of data points. big data is not worth much. However. when we start putting meaning behind it. we can quickly turn Big Data into Smart Data. Cambridge Analytica did the same. During the modeling. they created the OCEAN model for everyone. which. integrated with Facebook. resulted in a super targetable advertising and campaign interface. trump modell As well as significantly more than that. Because they were not only able to target. but they also saw whether there was a serious discrepancy between the classical poll results and their behavior based model.
This will be crucial later on. What was especially important for the digital Trump campaign was to have data available not only on their own supporters. but also on those who. they will not vote you are insecure they will support Clinton instead. This clustering will later play a huge role. because until the last few days before the election. it was invisible from the outside how this will be used. Afterwards. however. it became clear. this was a very consciously planned campaign. only a fraction of which took place on the surface. The role of own media devices If we widen the range of digital marketing channels and advertising tech tools. the above model can be expanded even further.
These data were then aggregated in a large model. From Big Data to Industry Email List Smart Data As long as we only have millions of data points. big data is not worth much. However. when we start putting meaning behind it. we can quickly turn Big Data into Smart Data. Cambridge Analytica did the same. During the modeling. they created the OCEAN model for everyone. which. integrated with Facebook. resulted in a super targetable advertising and campaign interface. trump modell As well as significantly more than that. Because they were not only able to target. but they also saw whether there was a serious discrepancy between the classical poll results and their behavior based model.
This will be crucial later on. What was especially important for the digital Trump campaign was to have data available not only on their own supporters. but also on those who. they will not vote you are insecure they will support Clinton instead. This clustering will later play a huge role. because until the last few days before the election. it was invisible from the outside how this will be used. Afterwards. however. it became clear. this was a very consciously planned campaign. only a fraction of which took place on the surface. The role of own media devices If we widen the range of digital marketing channels and advertising tech tools. the above model can be expanded even further.