Post by jferdousy427 on Feb 20, 2024 7:10:25 GMT
Sadly, by under-delivering on the ebook, Easypurl lost me as a prospect. Touch 6: The follow-up phone call A few days after the download, I received a phone call from Joe, an account executive at Easypurl. This was a touch I didn’t expect, and it definitely improved my perception of this campaign. Joe asked me what I thought of the ebook, so I told him. He was gracious enough to thank me for my evaluation, then set up a phone call where .
Nice job, Joe. Lessons learned In multi-channel, multi-touch Brazil Phone Number campaigns, it’s easy to let one or two of the pieces fall through the cracks. It takes a lot of planning and oversight to get every detail right. In this campaign, the only real fail is the ebook. Coming on the heels of such a great email and landing page, though, the ebook should have been much higher quality. Here’s what I’d recommend to fix it: The ebook should have a cover that has a similar look as the email and landing page.
It doesn’t have to be exact, but the same color scheme and style would be nice. The image in the email and landing page should show the actual cover of the ebook. Either the ebook needs to be called an “information guide” or “special report,” or it needs to be beefed up and formatted as an ebook. Overall, I give this campaign high marks. It was well planned, with high attention to detail. In particular, I like: The first call to action was a PURL, my name in the link. That’s unique enough to get me clicking.
Nice job, Joe. Lessons learned In multi-channel, multi-touch Brazil Phone Number campaigns, it’s easy to let one or two of the pieces fall through the cracks. It takes a lot of planning and oversight to get every detail right. In this campaign, the only real fail is the ebook. Coming on the heels of such a great email and landing page, though, the ebook should have been much higher quality. Here’s what I’d recommend to fix it: The ebook should have a cover that has a similar look as the email and landing page.
It doesn’t have to be exact, but the same color scheme and style would be nice. The image in the email and landing page should show the actual cover of the ebook. Either the ebook needs to be called an “information guide” or “special report,” or it needs to be beefed up and formatted as an ebook. Overall, I give this campaign high marks. It was well planned, with high attention to detail. In particular, I like: The first call to action was a PURL, my name in the link. That’s unique enough to get me clicking.