Post by samueldavidd109 on Feb 20, 2024 7:42:41 GMT
June is Gay Pride month and taking advantage of such an important event, many brands proudly raise the rainbow flag of the LGBT community, but are they really doing it out of conviction or simply and solely to get close to the hotter sun (and protect their values behind a mask? )? According to a recent study carried out in the United States by the market research company YouGov, 51% of consumers confess their predisposition to view marketing that hangs on the arm of Gay Pride as a mere marketing ploy and not so much as a mirror. (100% reliable) of the values of the brand behind it. Whether brands break (or not) a spear for the gay community is by no means a trivial matter in the eyes of the consumer, although it is not 100% decisive in their purchasing decisions either . 24% of consumers are more willing to become customers of a company if it displays “LGBT-friendly” values .
18% of consumers show, on the contrary, a lesser inclination to metamorphose into customers of a brand that unequivocally seeks to support the gay community, and 44% assure that this issue Denmark Telegram Number Data is completely indifferent to them when it comes to posing your eyes (or otherwise avert them) from a particular company. Approximately half of consumers say that gay-themed advertising does not influence their purchasing decisions 46% of those consumers who are indifferent to the involvement of brands in defending the rights of the LGBT community say that coming face to face with an advertisement starring a same-sex couple neither encourages nor represses them when it comes to acquire the advertiser's products and services. 27% indicate that this type of advertising makes them less inclined to purchase and 13% are, on the other hand, more inclined to purchase when gay-themed advertisements come to their eyes.
Among consumers belonging to the LGBT community , 58% openly admit that they feel more inclined to buy products and services from those brands that place same-sex couples in the spotlight in their advertising.Brands with a focus on shaving products have recently been “shaving” the many stereotypes that unfortunately exist around masculinity . After launching in the United States a controversial advertisement against toxic masculinity , Gillette has recently premiered in Spain a spot (much more acclaimed) in which "drag queens", synchronized swimming swimmers and other men outside the archetypal role of "macho" parade. ». And now it is Philips that approaches masculinity in a radically different way (and happily free of clichés) in a new advertisement (mixed with masculine sensitivity) in order to promote its electric shavers. The spot, which is signed by Ogilvy London, puts the Finnish group specialized in “orchestrated screams” Mieskuoro Huutajat (“Screaming Men” in Spanish) in the spotlight.
18% of consumers show, on the contrary, a lesser inclination to metamorphose into customers of a brand that unequivocally seeks to support the gay community, and 44% assure that this issue Denmark Telegram Number Data is completely indifferent to them when it comes to posing your eyes (or otherwise avert them) from a particular company. Approximately half of consumers say that gay-themed advertising does not influence their purchasing decisions 46% of those consumers who are indifferent to the involvement of brands in defending the rights of the LGBT community say that coming face to face with an advertisement starring a same-sex couple neither encourages nor represses them when it comes to acquire the advertiser's products and services. 27% indicate that this type of advertising makes them less inclined to purchase and 13% are, on the other hand, more inclined to purchase when gay-themed advertisements come to their eyes.
Among consumers belonging to the LGBT community , 58% openly admit that they feel more inclined to buy products and services from those brands that place same-sex couples in the spotlight in their advertising.Brands with a focus on shaving products have recently been “shaving” the many stereotypes that unfortunately exist around masculinity . After launching in the United States a controversial advertisement against toxic masculinity , Gillette has recently premiered in Spain a spot (much more acclaimed) in which "drag queens", synchronized swimming swimmers and other men outside the archetypal role of "macho" parade. ». And now it is Philips that approaches masculinity in a radically different way (and happily free of clichés) in a new advertisement (mixed with masculine sensitivity) in order to promote its electric shavers. The spot, which is signed by Ogilvy London, puts the Finnish group specialized in “orchestrated screams” Mieskuoro Huutajat (“Screaming Men” in Spanish) in the spotlight.