Post by sakibkhan48 on Feb 24, 2024 9:50:44 GMT
What is meant by empathetic content? Empathic content is the synergy between image, video and texts that allow us to empathize with the user. It has the characteristic of being useful, relevant and usable for the user and not merely self-referential for our brand. It aims to become familiar to our target and gain their trust; to transform each user touchpoint into an extra step within our funnel to make it progress in a natural and progressive way until conversion. To create empathetic content that simultaneously helps us gain trust and get closer to conversion, we must carry out a careful analysis of the target and our positioning on the market. In essence, when we create content we must always have in mind the mantra "who we are for who we are".
Why is it important to write empathetic content? But the first question to ask yourself: why create content? It is thanks to content that we achieve company objectives; only by informing our target in an emotional and rational way of who we are and why he should Europe Cell Phone Number List choose us can we make him trust us. Especially today, in a hypercompetitive market, it is no longer enough to buy advertising space to get people's attention and time. Today people are increasingly informed, selective, demanding and above all involved daily by new stimuli of value. It is only thanks to content that we make ourselves known without shouting "buy buy" or using manipulative techniques. As marketing professionals our job is to inform, through empathetic content, the people we target that we have a solution capable of bringing a positive change in their lives; so we will have their trust In essence we must inform and stimulate those who have a problem to make them understand if we are the right company for them.
Through a structured information path (funnel) we must make him understand that our product can change his life for the better. How to create empathetic content? The creation of content through which people identify and interact is an analytical process, born from the analysis of the market and people's purchasing journey. The data sources that we can analyze to achieve this goal are micro-moments. As per Google's definition, these are the over 200 times a day that we access online for a need or curiosity that can be satisfied with an online search. These micro-interactions produce – according to Massimo Giacchino – micro-data: traces and signals that people leave online during their
Why is it important to write empathetic content? But the first question to ask yourself: why create content? It is thanks to content that we achieve company objectives; only by informing our target in an emotional and rational way of who we are and why he should Europe Cell Phone Number List choose us can we make him trust us. Especially today, in a hypercompetitive market, it is no longer enough to buy advertising space to get people's attention and time. Today people are increasingly informed, selective, demanding and above all involved daily by new stimuli of value. It is only thanks to content that we make ourselves known without shouting "buy buy" or using manipulative techniques. As marketing professionals our job is to inform, through empathetic content, the people we target that we have a solution capable of bringing a positive change in their lives; so we will have their trust In essence we must inform and stimulate those who have a problem to make them understand if we are the right company for them.
Through a structured information path (funnel) we must make him understand that our product can change his life for the better. How to create empathetic content? The creation of content through which people identify and interact is an analytical process, born from the analysis of the market and people's purchasing journey. The data sources that we can analyze to achieve this goal are micro-moments. As per Google's definition, these are the over 200 times a day that we access online for a need or curiosity that can be satisfied with an online search. These micro-interactions produce – according to Massimo Giacchino – micro-data: traces and signals that people leave online during their