Post by account_disabled on Mar 4, 2024 6:37:47 GMT
According to a recent study by Hootsuite, a social media management platform, it is estimated that up to 75% of the population aged 13 and over uses these platforms. In a context in which algorithms change trends rapidly and users increasingly demand more creativity, content creation has become a demanding process. And, in this maelstrom of videos, images, texts and paid advertisements, UGC, which is just another piece of content, has more and more weight. But why is the concept of UGC so attractive to brands? What exactly is User Generated Content? Although it can be easily defined based on its name, it is a complex element. In fact, promoting UGC can involve developing great strategies, although it also offers numerous benefits to accounts that know how to generate this type of content, whether on social networks or outside of them.
UGC, which is becoming increasingly relevant for brands, is the content that customers generate naturally in different spaces on the Internet. The importance of this content lies in the fact that it is spontaneous and authentic opinions and comments, which leads other users to perceive them as truthful and use them as a reference to Europe Mobile Number List make purchasing decisions . However, just because it is organically generated content doesn't mean it can't be encouraged or directed in some way. User Generated Content also appears when brands give their customers a voice and create a community around their products , which generally encourages positive comments. Additionally, it is a perfect tool to gain insight into the concerns and needs of your target audience from within.
User-generated content can be disseminated through various channels and spaces on the Internet. If we consider that each of these scenarios has its own particularities and requirements, it becomes evident that, in order for these messages to serve as loudspeakers, it is necessary to know the various typologies of UGC. Keep in mind that, although User Generated Content can manifest itself in many spaces and it is advisable to pay attention to each of them, it is not always advisable to encourage its appearance . As with digital strategies , omnipresence is not always the best option. You have to know how to identify when UGC does not arise naturally or when it is more prudent to refrain from participating in certain conversations. Personal posts on social networks At this point, it is important to remember that we are talking about organically generated content, so sponsored posts on influencer profiles are not included here.