Post by account_disabled on Mar 5, 2024 8:53:57 GMT
Biden becomes the forty-sixth president of the United States of America after a long and arduous election campaign. Election campaign, carried out according to the difficult rules of politainment . But what is politainment? It is a concept that emerges at the beginning of the new millennium with the intention of indicating a new phenomenon: The change in themes and political actors in products that can be traced back to pop culture formats The convergence of political reality and the entertainment industry Politainment owes much of its fame to technological progress which has made the transformation of politics into marketing increasingly possible.
In our country this phenomenon has developed mainly Belgium Phone Number since the 1990s with Silvio Berlusconi and his "spectacularization of politics", but in the United States it has deeper origins. The first to introduce a personalized style into overseas politics was in fact Franklin Delano Roosevelt, who through stylized rituals (fireside speeches) and other particular distinctive signs of his person, was able to imprint an "image making" in the way of doing politics. However, it is under Kennedy's direction that the presidency becomes not only a role of responsibility but also a "role of charm"; in fact, for the first time, the myth of beauty is linked to that of politics and success; Kennedy is through and through a "self made man".
Another example of a spectacularized politician is undoubtedly Eisenhower; war hero, who from chief of staff became president, emerging a heroic image of himself; another very popular American prototype. Over the years, this transformation of politics has allowed the birth of various expert figures. The social media manager is undoubtedly the most famous exponent of this process of mediatization of politicians today. Process, which in the USA has a more distant history and which today expresses itself in all its power. So we arrive today, at Biden and Trump . Two presidents with two very different and in their own ways very effective types of communication. Their two different styles go exactly with the type of idea they want to carry forward.
In our country this phenomenon has developed mainly Belgium Phone Number since the 1990s with Silvio Berlusconi and his "spectacularization of politics", but in the United States it has deeper origins. The first to introduce a personalized style into overseas politics was in fact Franklin Delano Roosevelt, who through stylized rituals (fireside speeches) and other particular distinctive signs of his person, was able to imprint an "image making" in the way of doing politics. However, it is under Kennedy's direction that the presidency becomes not only a role of responsibility but also a "role of charm"; in fact, for the first time, the myth of beauty is linked to that of politics and success; Kennedy is through and through a "self made man".
Another example of a spectacularized politician is undoubtedly Eisenhower; war hero, who from chief of staff became president, emerging a heroic image of himself; another very popular American prototype. Over the years, this transformation of politics has allowed the birth of various expert figures. The social media manager is undoubtedly the most famous exponent of this process of mediatization of politicians today. Process, which in the USA has a more distant history and which today expresses itself in all its power. So we arrive today, at Biden and Trump . Two presidents with two very different and in their own ways very effective types of communication. Their two different styles go exactly with the type of idea they want to carry forward.