Post by sadiarahman78 on Oct 28, 2023 6:20:32 GMT
Today, if you want to take care of your brand's image and avoid a loss of reputation, it is indisputable that you have to be present on social media. Not only this, it is very interesting that you know which are the preferred social networks among users to connect with brands and act on them so that with good service you will be able to create a portfolio of satisfied customers. Why is this article important? I have considered it very important to bring you conclusive data on this aspect because if anyone does not offer a social media service for their brand or business, they are running the risk of losing customers. Applying a correct communication strategy in these media offers two fundamental advantages: Offer products, services and promotions. Receive feedback from clients.
It is precisely this second aspect that can be considered a double-edged sword, since it is necessary to analyze the tastes and know the opinions of the target audience in order to act, but you also have to be prepared to Betting Email List receive possible complaints and that these are not they turn against you. Contrasted data told visually To make you aware of this fact and to know the trends of clients on social networks, today I have the collaboration of Ángeles Gutiérrez , who has been kind enough to leave this infographic: These data, obtained from studies carried out with the aim of analyzing the degree of satisfaction of customers served by certain brands and companies through their social profiles, reaffirm the importance of phrases such as “the customer comes first.” The new generation customer is not interested in a brand for its product or service itself; the wide variety that is presented to them in the globalized economy and, especially, on the Internet, has made them much more demanding.
For this reason, more than half of the customers who use social networks to contact brands do so as a means of relief to share their negative experiences. What does the 2.0 client require? As shown in the infographic, for a client to be willing to promote a brand on social networks by making positive comments, they must have been satisfied, and to do so they require that extra added value be provided, but... What exactly do we mean? According to the data analyzed , we can affirm that some of the demands of the 2.0 client are: Speed of response : Speed is what is most valued not only face to face, but also on the Internet. If a brand with a presence on social networks responds effectively but does not do so quickly, it loses a high probability of being positively recommended. Relevant information : The new generation customer seeks to learn about brands through their social profiles and the comments that are generated around them. What the brand does not respond to, its followers tell it.
It is precisely this second aspect that can be considered a double-edged sword, since it is necessary to analyze the tastes and know the opinions of the target audience in order to act, but you also have to be prepared to Betting Email List receive possible complaints and that these are not they turn against you. Contrasted data told visually To make you aware of this fact and to know the trends of clients on social networks, today I have the collaboration of Ángeles Gutiérrez , who has been kind enough to leave this infographic: These data, obtained from studies carried out with the aim of analyzing the degree of satisfaction of customers served by certain brands and companies through their social profiles, reaffirm the importance of phrases such as “the customer comes first.” The new generation customer is not interested in a brand for its product or service itself; the wide variety that is presented to them in the globalized economy and, especially, on the Internet, has made them much more demanding.
For this reason, more than half of the customers who use social networks to contact brands do so as a means of relief to share their negative experiences. What does the 2.0 client require? As shown in the infographic, for a client to be willing to promote a brand on social networks by making positive comments, they must have been satisfied, and to do so they require that extra added value be provided, but... What exactly do we mean? According to the data analyzed , we can affirm that some of the demands of the 2.0 client are: Speed of response : Speed is what is most valued not only face to face, but also on the Internet. If a brand with a presence on social networks responds effectively but does not do so quickly, it loses a high probability of being positively recommended. Relevant information : The new generation customer seeks to learn about brands through their social profiles and the comments that are generated around them. What the brand does not respond to, its followers tell it.